Social Programmatic
Did you know that 93% of brands have landed a customer because of a video on social media? (Wyzowl) Take advantage of a brand’s social presence by converting organic posts for immediate programmatic activation with Oh Ya’s Social Programmatic offering. Convert any social media posts into display, in-banner and in-stream videos, as well as Connected TV ads to target audiences with engaging content.
Leverage and do more with your social media posts including: Facebook, Instagram, TikTok, Twitter, Snapchat, LinkedIn, and Pinterest. Pair the ads with any of Oh Ya’s targeting tactics to reach relevant audiences. In addition, you can add an optional QR code for increased engagement in 4 easy steps.
Pick your post from Facebook, Instagram, Instagram Reels, TikTok, Twitter, Snapchat, LinkedIn, and Pinterest.
Use with any of Oh Ya's targeting tactics, such as Addressable Geo-Fencing or Site Retargeting.
Serve display, in-banner video, in-stream video, or CTV ads across devices.
Measure results.
Static Images Work On Social Programmatic
You can use static images with Oh Ya's Social Programmatic offering. You can convert any social media posts into display and in-banner ads.
Banner ads are banners that appear on websites, apps, and social media platforms. They typically include a logo, image, text, and a call to action. Banner ads come in different sizes and formats and can be used for a variety of purposes including brand awareness, lead generation, or to drive traffic to your website.
Social Media Video Marketing Strategy
Leverage your high-quality content by converting organic posts from social media into display, in-banner and in-stream videos, as well as Connected TV ads. This is an efficient and cost-effective way to reach relevant audiences with engaging content. By leveraging this enhanced Social Programmatic offering, you can maximize your social media content and do more with less while still targeting the right people with the right message at the right time.
Video and Social Media Ads
The types of videos that work best in this Social Programmatic strategy are ones that are engaging and visually appealing. This includes videos that are creative, interesting, and captivating. Video marketers should also optimize the videos they are being used on, as different platforms have different video optimization requirements. Additionally, video marketers should include clear calls to action so viewers know what to do after watching the video. Finally, leveraging a variety of targeting tactics is essential to ensure your ad reaches the right people with the right message at the right time.
Explainer videos can be an effective way to explain the products and services offered by a brand and can be used in combination with this Social Programmatic offering. Explainer videos should be optimized for the platforms they are being used on, include clear calls to action, and target the right people with the right message at the right time. By leveraging explainer videos as part of a Social Programmatic strategy, brands can maximize their social media content and do more with less while still reaching relevant audiences with engaging ads.
The typical video clip lengths used in social programmatic ads vary depending on the platform. Generally, the recommended video clip length for Facebook and Instagram is between 15-30 seconds, while the recommended video length for Twitter is 6-15 seconds. For Snapchat and LinkedIn, the recommended length is 3-10 seconds, and for TikTok, it's 15-60 seconds. Additionally, Connected TV ads range from 30-60 seconds in length.
User-generated content (UGC) can be an effective way to connect with potential customers and build brand trust. UGC is content created by your fans, followers, or customers and can include posts, photos, videos, reviews, testimonials, and more. UGC should be leveraged as part of a Social Programmatic strategy to maximize the reach of organic content from social media platforms. Additionally, incorporating QR codes into ads can provide an easy way for viewers to quickly access more information about the brand and products/services offered.
Facebook Live
Yes, for those of you who use Facebook Live, you should be leveraging those videos for this programmatic play. Facebook Live is a great tool to connect with your audience in real time and create engaging content that can be used as part of your Social Programmatic strategy. You can use the live video to give followers a behind-the-scenes look at what you’re working on or provide exclusive content. You can also use the video to capture customer feedback and generate engagement with your brand. Additionally, you can leverage any of Oh Ya's targeting tactics to ensure your ads reach relevant audiences.
Impact on followers and active users
Leveraging a variety of Social Programmatic tactics such as QR codes, explainer videos, and user-generated content can help to increase followers and active users. By providing engaging content and social media videos that are optimized for the platform it is being used on, and using quality targeting tactics to reach relevant audiences, brands can maximize their reach and create more meaningful connections with potential audiences.
High-quality Videos
Measuring success for a Social Programmatic offering depends on the goals of the campaign. Common metrics to measure success include impressions, click-through rates (CTR), cost per click (CPC), cost per engagement (CPE), and return on ad spend (ROAS).
Additionally, tracking changes in followers and active users can help determine whether or not the programmatic offering is effective. Brands should also track brand sentiment and engagement with social media posts to assess how well messages are resonating with potential customers. Finally, measuring post-click actions such as website visits, downloads, or purchases can provide insight into how successful the programmatic strategy is at driving conversions.
It can take some time to see the impact of this marketing tactic, as it depends on a variety of factors such as budget, targeting tactics, and type of content used. Typically, it may take a few weeks or even months to begin seeing results from a Social Programmatic strategy.
However, brands should be able to track changes in follower count and active users as well as brand sentiment within days of launching the campaign. Additionally, tracking post-click actions such as website visits or purchases can help provide insight into how effective the strategy is at driving conversions.
Maximize your organic social posting efforts
Maximize your social media content and do more with less by leveraging Oh Ya's enhanced Social Programmatic offering. Quickly deploy organic social media posts from the top social platforms to serve as programmatic ads across media types and devices.
Social media has become an increasingly powerful tool for brands to reach their target audiences. With Oh Ya's Social Programmatic offering, brands can now leverage the organic content they have created on social media and convert it into display, in-banner and in-stream videos, as well as Connected TV ads. This allows your brand to deliver your social media content to your target audience.
1. Convert organic posts from social media into display, in-banner and in-stream videos, as well as Connected TV ads.
2. Allows brands to maximize their social media content and do more with less.
3. Reach relevant audiences with engaging ads.
4. Tap into posts from top social platforms such as Facebook, Instagram, TikTok, Twitter, Snapchat, LinkedIn and Pinterest.
5. Include optional QR code for increased engagement.
Interested to Learn More?
Contact us to get more information on how Social Programmatic can maximize advertising relevance.
