Healthcare Industry: ZTV Advertising seeks to bridge the gap between linear TV and CTV.
Campaign Objectives and Patient Attribution Models for Healthcare Organizations
The ZTV solution for healthcare provider advertising provides a range of campaign objectives and attribution models to ensure that the right prospective patients are being reached and converted. With these features, healthcare advertisers can optimize their provider campaigns to target individuals searching for healthcare services online and offline.
Definitions:
Linear television, also known as traditional television, is the type of programming that has been around since the early days of broadcasting. It typically involves watching pre-scheduled programs on a certain channel at a set time.
Connected TV (CTV) is a newer form of television programming that can be streamed through an internet connection. CTV allows users to access content from multiple sources and watch it whenever they want, enabling them to customize their viewing experience. Compared to linear TV, CTV offers more flexibility, allowing users to watch whatever they please and when they please, as well as access exclusive content that isn’t available on regular channels.
Zip Code TV (ZTV) offers a comprehensive solution for healthcare providers looking to advertise their services with video. ZTV provides targeted marketing campaigns that are tailored to reach specific patient demographics as well as optimized attribution models for tracking conversions. By combining the flexibility of CTV with the powerful reach of linear TV, healthcare providers can maximize their ad spend and ensure that they are reaching their current patients and potential patients at the right time.
Healthcare Marketing Strategy Platform Overview
ZTV is a new addition to Oh Ya's suite of medical marketing strategy CTV solutions that combines linear TV and digital. It offers the ability to enhance your linear TV efforts through targeted demographic and TV viewing habit analysis, thereby expanding your medical practice's reach and household coverage.
ZTV provides healthcare advertisers with the opportunity to reach both current patients and potential patients without incurring high data costs. Oh Ya's ZTV solution for healthcare advertising ensures privacy compliance by safeguarding confidential patient information through a cookie-free approach.
Our market solution utilizes U.S. Census demographic information and ACR data to effectively target ZIP codes based on age, gender, and consumption preferences for linear TV and CTV content. This is achieved through our proprietary ZIP code ranking system.
Our healthcare marketing campaign ZTV solution improves medical services CTV advertising and helps healthcare advertisers target a streamer audience effectively, whether it's for one healthcare facility or multiple locations.
How This Digital Marketing Strategy Works
Our ranking healthcare systems toolset identifies ZIP codes based on users' demographics and TV viewing habits.
Patient testimonials are a great way to communicate complex healthcare topics to viewers in an easily digestible format. ZTV's advertising platform makes this process even easier by allowing healthcare organizations to reach their target audience with high-quality video content that can be tailored to their specific needs.
Videos can also be used to tell stories about the benefits of a particular healthcare provider or practice, as well as introduce viewers to the staff and services they offer. Testimonials from satisfied patients can also be included in these videos, which provide extra credibility and trustworthiness that can encourage people to make an appointment or seek out more information about a particular healthcare organization.
At Oh Ya, we understand how important it is for healthcare organizations to build trust with their website visitors. That's why we offer video solutions that deliver high-quality brand and explainer videos. Brand videos are great for introducing viewers to the story of a particular healthcare provider or practice, while explainer videos provide an effective way to communicate complex topics in an easy-to-understand format.
These videos can also include patient testimonials that provide additional credibility and make it easier for viewers to connect with the healthcare organization. With these creative strategies, we're able to help healthcare providers establish trust with their target audience and convert them into patients.
Care: Advantages for Healthcare Professionals
The price point is competitive with linear and lower than the typical CTV, starting at $20-24 CPM.
Use our proprietary ZIP code ranking system to quickly identify relevant ZIP codes to target to maximize patient engagement.
This platform offers a wide range of campaign objectives and attribution models to effectively reach and convert individuals searching for your specific healthcare offering, both online and offline.
The system is designed to maintain patient data security and adhere to future healthcare data standards by being privacy compliant and cookie-free.
Include features such as Private Marketplace deals, network packages, allowlists, and dayparting to enhance precision and target premium applications.
Zoned cable and other linear TV advertising options offer less precision and control when compared to our healthcare industry ZTV solution
Wide Range of Demographics
Use U.S. Census data on age, gender, and household income to develop an accurate potential patient profile.
Viewing Habits: Health Systems
The indexing measures the likelihood of potential patients in a specific ZIP code to consume linear TV content compared to CTV, using ACR data.
Please note that all healthcare/medical campaigns managed by Oh Ya are compliant with HIPAA and state regulations, in accordance with applicable laws.
*Please note that all healthcare/medical campaigns managed by Oh Ya are compliant with HIPAA and state regulations, in accordance with applicable laws.
