Zip Code-based Connected TV Advertising
Bridging the Gap Between Linear TV and CTV Advertising
Overview
ZTV is a new addition to our range of CTV solutions that combines linear TV and digital. It allows advertisers to enhance their linear TV strategies by targeting specific demographics and TV viewing habits, increasing their reach and household coverage. ZTV offers a competitive price point and avoids high data costs, enabling advertisers to reach a relevant audience.
Our partners have created a ZIP code ranking system using U.S. Census demographic information and ACR data.
We conduct an analysis of ZIP codes based on age, gender, and the likelihood of consuming linear TV vs. CTV content. Our Zip TV solution enables advertisers to optimize CTV advertising and efficiently reach a streaming audience.
Benefits
Price point competitive with non-guaranteed linear
Quickly identify relevant zip codes to target with Simpli.fi’s proprietary zip code ranking system
Foot-traffic attribution back to a physical location included
Privacy compliant and future-proof
Add PMPs, allowlists, and more for additional precise and premium applications
More precision and control than zone cable
How It Works
Our partners have developed a proprietary weighted ranking system to identify relevant ZIP codes out of 33,000+ throughout the U.S. based on users’ demographics and TV viewing habits.
Demographics
Age, Gender and Household Income via U.S. Census data
Viewing Habits
Indexing of how likely people in a specific ZIP code are to consume linear TV content compared to CTV, based on ACR data
Benefits
$20-$24 CPM: The price point more competitive than linear and lower than most CTV
Identify relevant ZIP codes to target using our proprietary ZIP code ranking system.
This platform accommodates a wide range of online and offline campaign objectives and attribution models.
Privacy compliant, cookie-free, and future-proof
Use PMPs, allowlists, and dayparting for better targeting and higher quality campaigns.
Our advertising option offers better precision and control than zoned cable and other linear TV options.
National Use Case
Enhance your current linear TV purchases by incorporating CTV to expand household coverage and optimize your reach. Make sure to target the 50.3% of U.S. households without pay TV.
Local Use Case
Advertisers can achieve greater precision and control with lower costs per thousand impressions (CPM) by targeting specific ZIP codes instead of purchasing an entire designated market area (DMA) or cable zones. This strategy is particularly beneficial for localized advertisers, such as retailers, quick-service restaurants (QSRs), and dealerships, who can focus on specific ZIP codes within a designated distance around their location.
