Modern Healthcare Marketing
Attract new patients with remarkable content that educates, builds trust and inspires action.
You’ll find that top-performing organizations are offering engaging content that builds trust - - the end result is that they are converting viewers to clients.
There’s an old saying, “Facts tell. Stories sell.” What we want to do is humanize your practice through story-telling.
Your healthcare-specific digital marketing stack should include:
Orginal, high-caliber written content (Often referred to as SEO)
Video content marketing
Paid ads
Listing Management
Reputation management (e.g. review generation)
Call-tracking to prove ROI
Healthcare Marketing Strategies that Get Results
No matter how creative, memorable, or popular the content that gets produced is, the asset is judged by the impact it makes on your business’s bottom line.
You’ll want measurement tools in place to help you identify what’s working, discover areas for improvement, and determine where to scale back or where to focus your efforts to make a real impact.
Find out how we do it by reading our addiction treatment case study.
Patient Stories
Testimonial videos establish brand authenticity and have a stronger power of persuasion than written words. Testimonial videos increase patient acquisition.
Hearing From the Experts
Explainer videos help to educate patients and provide them with insights into your organization’s core values and help patients to visualize themselves receiving care at your practice.
Make Your Website a Trusted Resource
When people go searching, are you providing them answers?
Or, is it your competition?
We’re hearing and seeing people doing their own research online. There’s data showing that people are almost 80% of their way to making a decision before reaching out to book an appointment.
Who do you want educating your potential clients?
Providing educational content that satisfies the needs of your potential customers, that helps them solve their problems, is the best way to build that online relationship.
Pro Tip: When digital assets are used properly, it will increase the value of your practice.
The most important thing you can do is to create original, high-caliber, educational content for your website. You’ll want about 750 to 1,000+ words per page.
If you need help thinking about the content that goes on the page, visit our content creation page for ideas.
Positive Aging Episode: “Should You Correct Someone with Alzheimer’s Disease?”
The video content you create will most likely fall into two major categories; short form and long form.
Short form is anything under 30-seconds.
Long form video content is over 30-seconds.
The short form is primarily used for advertising. This format has a specific intent with highly customized calls-to-action and populated with tracking phone numbers to measure the efficacy of the ads.
The long form video content should be nested at your website. I encourage web developers to strategically post videos on pages alongside relevant topics.
There are a variety of types of people that will visit your website and you want to cater to all.
Some people will read the copy and avoid the videos.
Others will skim the written copy and watch the videos.
And others who are truly interested will read and watch everything on the page; especially if you are providing really good educational content.
Long form videos can also be used in your social media, Google My Business, directory sites, sales collateral, recruiting of talent and at conferences and trade shows.
Video is everywhere and the demand is growing. This is not once and done. You want to find a media partner who can help you continually create content.
Find the Right Marketing Partner
Vendors are everywhere. They’ll process your order. They’ll deliver contracted work.
Partners are harder to find. Partners work collaboratively. Partners are interested in your success and will work tirelessly to help you achieve your goals.
Take the time to find the people you like and that you feel will complement your team.
Are they responsive?
Do they take the time to listen?
Your marketing partner is out there. Once you find the right partner, you’ll know it. Take a moment to watch a message from one of our partners.
