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Display advertising is a form of online marketing that involves the use of rich media ads and visuals, such as images, video content, and banners, to promote products or services. Display ad campaigns are typically placed on websites or social media platforms and are used to attract potential customers.

Demand-side platforms (DSPs), which are used by brands and agencies to buy impressions and manage campaigns, combine ad inventory from various sources, such as publishers' supply-side platforms (SSPs), ad networks, and ad exchanges, in various formats.