Zip Code-based Connected TV Advertising
ZTV is the latest enhancement to our comprehensive suite of CTV solutions that brings together the worlds of linear TV and digital. ZTV allows advertisers to reach a relevant audience while avoiding elevated costs and offering a price point competitive with linear TV.
SEO High-buying Intent Content and Pain-Point Marketing
Our method involves creating SEO-driven content that starts with the buyer's intent and focuses on finding keywords and topics that address the problem the searcher is trying to solve throughout their customer journey.
Your Facebook Business Page versus your Meta Business Suite
To expand your online presence, it's important to understand the differences between Facebook Page and Meta Business Suite, when to leverage one over the other and how to navigate to find those pages.
Marketing in an Economic Downturn
To make the most of limited resources, it is important to understand what doesn't work when selecting an agency partner. Buyers should be aware of the potential obstacles to achieving success. A poor fit could negatively impact performance, as well as waste team resources and advertising dollars.
Content Promotion Strategy
I spent my days and nights in Q4 of last year testing different channels in an effort to find other content distribution channels that worked (and could scale), as I realized that our agency was in danger if we didn't come up with alternative strategies for content distribution.
Social Programmatic
Maximize your social media content and do more with less by leveraging Oh Ya's enhanced Social Programmatic offering. Quickly deploy organic social media posts from the top social platforms to serve as programmatic ads across media types and devices.
Hub and Spoke Content Strategy
The hub and spoke model – also known as the topic clusters model – is a simple and effective way of increasing traffic to your website. The strategy consists of hub pages and spoke pages, which work together to increase your site's relevancy for an entire topic in Google's eyes.
A Winning Brand Strategy in 10 Easy Steps
Developing a long-term strategy for brand growth can be complex. However, a solid foundation can be established by following 10 essential steps.
Unleashing the Power of Local SEO
Local SEO, short for Local Search Engine Optimization, refers to the process of optimizing Google Maps and your Google Business Profile to increase visibility and attract relevant organic traffic from local searches.
SEO Glossary
Search Engine Bots rely on a variety of factors to decide if a website is worthy enough to send their customers (the person searching for a product or service) to. These include, but are not limited to, inbound links, user experience, outbound links, broken links, keyword stuffing, search rankings, search volume, and much more!
2023 Marketing Playbook
To succeed in 2023, it's important to set up your marketing strategies now. A crucial factor for success is your team.
Maximizing Connected TV advertising
As the prominence of CTV as a form of television grows, advertisers should consider including it in their media buying strategy. CTV can enhance current strategies by increasing brand awareness, cross-channel conversions, and overall relevance and return on investment.
Connected Television Drives Law Firm Growth
Connected TV has become increasingly popular in recent years, with a growing number of households cutting the cord and opting for streaming services instead of traditional cable or satellite TV.
Retargeting advertising for law firms
Attract more clients with content that educates, fosters trust, and motivates to action. In most markets, the standard message is “we’ll fight for you”. It’s uninspiring and if you go with that approach, you’ll sound like everyone else.
Display Advertising
Display advertising is a form of online marketing that involves the use of rich media ads and visuals, such as images, video content, and banners, to promote products or services. Display ad campaigns are typically placed on websites or social media platforms and are used to attract potential customers.
What is a DSP?
Demand-side platforms (DSPs), which are used by brands and agencies to buy impressions and manage campaigns, combine ad inventory from various sources, such as publishers' supply-side platforms (SSPs), ad networks, and ad exchanges, in various formats.
Manufacturer, OEM and Fabricator Marketing
The days are gone where a yellow pages ad is all you need. Your competitors are building more robust explainer sites to inform prospects. Our award-winning team can help you do the same.
Attract Home Care Clients With Better Content
Content marketing can be extremely powerful in the way that it connects people asking questions with the answers found on the pages of your website. There is an art to how one should structure their website content and we can help improve that organic foot traffic.
Modern Healthcare Marketing
Attract new patients with remarkable content that educates, builds trust and inspires action. You’ll find that top-performing organizations are offering engaging content that builds trust - - the end result is that they are converting viewers to clients.